Top 7 Tips for Getting The Most From Your Exhibition

by | Aug 15, 2019 | Blog, Homeworker, Opinion, Small Business

Top 7 Tips for Getting The Most From Your Exhibition

Photo by Humphrey Mulebafrom Pexels

The key to a successful exhibition is planning ahead and planning for every eventuality.

Tip 1. Stand Design

Depending on the stand design it is a good idea to construct the stand and artwork at the office premises before you leave for the event if this is the first time. This will highlight the complexity of the stand, how long it takes to set up and and how many people you need to help in the setup. It will also give confidence to the people setting up the stand to know all the tips and tricks and which bits to place first and what cannot stand without which bits. This will save ample time on the setup day.

Tip 2. Extras

If the stand requires lighting or electricity check this is being supplied and if you need to purchase or request additional supply. It is doubtful that this can be requested on the day or setup day. If your stand requires electricity for a TV or laptop and this is not available it will not look professional.

Tip 3. Promotional Items

Make sure you have enough promotional items and any free giveaways for the days you are exhibiting. There is nothing worse than saying “free XYZ with any sign up today” and then have to explain that you’ve run out. Also check with the promoters if there is anything that you cannot give away for health and safety reasons. Those pin badges might be harmless to most, but it certainly worth checking first.

Tip 4. Stand out with your stand

You need to attract visitors to your stand with promotional products, great layout and presentation. Think about getting the maximum capacity of visitors to your stand without overcrowding. You need a stand (branded of course) where people can fill out details without having to find something to lean on. If possible consider a few seats for people to rest and where you will be able to chat and promote without someone feeling over-tired.

Tip 5. Check Floor Space

Do not be tempted to go over your floor space ‘a little bit’ – it will be noticed and pointed out.

Tip 6. It’s not a Party

Do not have any promotional music that loud that you cannot hear your visitors and potential leads. If people have to shout they stand a chance of walking away to somewhere quieter.

Tip 7. Have fun

Most importantly – have fun. If people on a stand are having fun and smiling and look approachable this will encourage people. Don’t site down and read a book, expecting people to come to you.

– An extra tip that needed emphasizing – plan, check and final check you have everything with you before you set off for the exhibition. This includes setup materials, pens, phones as well as the promotional items.

Exhibitions can be a long day and stressful if you have not planned ahead. You may have the best exhibition graphics and fantastic products to promote. However, if you have forgotten some key items or you have ignored or lost the setup instructions from the exhibition designers it can quickly become a race against time where the overall presentation quality will suffer.

Article Source: https://EzineArticles.com/expert/Jack_P_Pointer/1273097

Or you can have someone do it for you 🙂

bitb border

subscribe

Subscribe to our mailing list

 

The Color Effect

Does Color Effect Your Mood? Do our surroundings really have the ability to change our moods, or even effect depression? If you're not sure, just think about how you feel when your office is messy, or your bathroom is dirty, or your living room is un tidy. Do you feel...

Does Live Video Streaming Work?

Have you found that loads of people have begun to go live on social media nowadays? With a lot of live streaming social media apps getting started with live video and making it possible for their users to very easily go live and generate videos for their...

Childcare While Working at Home? No Worries

Nowadays, it is really hard to find someone that is trustworthy to babysit your child while you are working, especially if you are working away from home. That is why the majority of Moms choose to work from home. In that way, you will be able to take care...

4 Critical Things to Do for SEO This Year (2018)

Use Long-Tail Keywords that Have More Content Almost 70% of all Google searches are covered by long-tail keywords. In addition, a research done by Ahrefs reveals that most of the Google searches contain more than 3 words. This shows that long-tail keywords...

It Is Time to Take a Fresh Look at LinkedIn

LinkedIn has many wonderful attributes and a ton of capabilities and possibilities. You may have a LinkedIn account but, perhaps, you are not leveraging it as much as you can or should be. If you haven't done so already, the first thing that you should do...

Choosing Your Keywords Wisely

The keywords and key phrases that you choose to put into your content are critical to your success. They will make or break your business. If they are effective, the search engines will react to them in a positive manner. On the other hand, if they are not...

Facebook – Where There Are People, There Are Sales

Ever tried selling your products on Facebook? No? Well maybe you should. Where there are people there are sales! Stage 1 The first thing to do is get yourself a business fan page. It is very easy to set up and it will serve as your shop window to the...

“Build Your Own Business” or Risk Getting a Job

To "build your own business" or risk getting a job has been the question for decades. Parents are asking their children if they want to "build your own business" or risk getting a job. With reports of corporate downsizing, relocating and "going out of...

Android Versus iOS

When it comes to communication and obtaining information, these have replaced the desktop which requires the use of CPU and was commonly used before. Well, we have the two of the most popular mobile operating systems, Android and iOS, which are bringing...

The One-Hour Guide to SEO

I really like this series of 6 videos from Rand Fishkin, an industry-recognized expert in SEO, that explains the fundamentals, with beginners in mind. 1. SEO Strategy https://moz.com/blog/one-hour-seo-guide-part-1-seo-strategy 2. Keyword...