Tips for Growing Your Small Business

by | Oct 15, 2018 | Blog, Ecommerce, Ezine, Web Design

Tips for Growing Your Small Business

Photo by Alicia Zinn from Pexels

Consumers have so many choices when it comes to choosing the right business for their needs. The first decision they must make is whether to go with a small or big business. Small businesses are able to focus on their mission and keep their fingers on the pulse of their customers. They are also able to offer more personal attention to their clients. But we have seen a dramatic decline in the number of small privately owned businesses these past few years.

For smaller businesses today, an important point to consider is whether they should develop an online store or website. Many experts agree that an online presence is essential for most businesses, and that there are several reasons why consumers should select a small business over a big one.

While many small companies see big companies as the enemy, their real competition is other small companies like themselves. Most big businesses already have a recognizable brand name. They also have a pretty loyal fan base. They are not worried about small operations knocking them down in sales. But other small shops must continue to fight their business counterparts to get an edge in today’s market.

Why would people choose to go with a smaller business over a larger one? Many customers enjoy the more personal and face-to-face attention they get from a small business; they’re not just talking to a voice on the end of a phone. Some people like to think that the money they’re spending is going back into the local community. You need to remember these principles when developing your website or online store.

It is increasingly straightforward for a small to medium business to establish an online presence nowadays. Successful online stores can really help small businesses increase their sales and steer their profits into the black. Before launching an online store, however, a small business first needs to learn how to make the most of its strengths.

Some small sized businesses make the mistake of using their online image as a way to appear bigger. But that image may turn away the customers they would normally attract with their usual image. Building an online image that reflects the hallmarks of a small business is important. Having an email address and phone number on your website for customers to contact you is a good way help them feel more personally connected to your business. Also consider an instant chat option with customer service representatives for your customers to receive real-time responses.

Also highlight how your small business benefits the local economy. Use your website to remind customers that you are a member of the community and that you care about it. Maybe highlight the employees to give them the “face” your customers want to see. That added personal touch is what brings in the types of people who are tired of big businesses and want better customer service.

Too many small businesses try to go bigger and better when they establish their online store or website. They lose sight of their original mission and forget about the things that people value about small business. Make sure you make good use of your business’s characteristics when establishing your online presence and don’t discard your small business image. This will help your venture online be a success.

For those who found interest in the previous post, you can go check out more related content at Universal Web Consulting [http://universalwebconsultingsite.net/] or this Universal Web Consulting Blog [http://universalwebconsultingnow.com/].

Article Source: https://EzineArticles.com/expert/William_D_Salter/1219573

“Build Your Own Business” or Risk Getting a Job

To "build your own business" or risk getting a job has been the question for decades. Parents are asking their children if they want to "build your own business" or risk getting a job. With reports of corporate downsizing, relocating and "going out of...

Using Facebook Groups To Make Profit For Your Business

Facebook is the most powerful social media site that offers you great opportunities to make money, it has nearly eight hundred million users today. If you have an account on Facebook and you are operating a business you will have chance of accessing some...

Top Money-Saving Tips For Your Garden

If you need to update your current garden furniture or are planning to buy some for next year, here are some great ways you can save some cash while also adding furniture to your porch or patio this summer. Purchase Garden Fundamentals Out Of Season Garden...

Benefits of Avocado – Nature’s Fat Burner!

Discover the incredible weight loss benefits of avocados, how to best prepare them and how much you should eat to get maximum benefit from avocados - one of nature's amazing fat burning foods. Avocados are fruits that have existed for approximately 7,000 years! Every...

4 Categories of Ecommerce

Ecommerce or electronic commerce is transactions or other terms of sale that are performed electronically. This involves purchasing, selling, and exchange of goods or services for the exchange of money using computer networks such as the Internet. Opposing...

How to Grow an Avocado Tree

Most avocado trees are grown in tropical climates, primarily in Mexico (the world's leading producer of avocado), California, Hawaii, and Florida. California is the number one producer of avocados in the United States, with most of the crop being of the Hass variety....

The Psychology of Color

On studying the psychology of color as effects on human emotions and human cognition. The Psychology of Color is primarily still within the realms of folk or commonsense psychology and has been widely associated with culture. The significance of color could well be...

The Color Effect

Does Color Effect Your Mood? Do our surroundings really have the ability to change our moods, or even effect depression? If you're not sure, just think about how you feel when your office is messy, or your bathroom is dirty, or your living room is un tidy. Do you feel...

4 Critical Things to Do for SEO This Year (2018)

Use Long-Tail Keywords that Have More Content Almost 70% of all Google searches are covered by long-tail keywords. In addition, a research done by Ahrefs reveals that most of the Google searches contain more than 3 words. This shows that long-tail keywords...

Running Late Again – Is It a Habit?

Once upon a time it might have been OK to be "fashionably late." It may still be so in some circumstances. However, chronic day-to-day lateness is another matter. Some people are always late, no matter how much time they have to get ready, or how far in...