I really like this series of 6 videos from Rand Fishkin, an industry-recognized expert in SEO, that explains the fundamentals, with beginners in mind.
https://moz.com/blog/one-hour-seo-guide-part-2-keyword-research
https://moz.com/blog/one-hour-guide-to-seo-searcher-satisfaction
https://moz.com/blog/one-hour-guide-to-seo-keyword-targeting-on-page-optimization
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Many entrepreneurs think their biggest problem is finding funding. But what those entrepreneurs forget is the demon of distraction.
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