The keywords and key phrases that you choose to put into your content are critical to your success. They will make or break your business. If they are effective, the search engines will react to them in a positive manner. On the other hand, if they are not effective, you won’t make any progress at all.
How to choose the most effective keywords and key phrases possible
Before you even start to write any content and before you even consider which keywords to use in your content, it will probably be very helpful to analyze which keywords will work best for your content. As you are conducting your research, you will want to study how marketers are using keywords. If you learn the concepts behind the choices, you will be able to use those concepts over and over again in a very successful manner.
As you are studying, you will discover that the marketers have identified trends and are able to forecast what can (and will) happen in the near future. That is very valuable information to have at your disposal. That information can enable you to have a leg up when it comes to your competitors so that you will be noticed by other people who need and want what you are offering. If you are able to do that, you will be successful.
You may be wondering exactly how you should choose the metrics that are most important to the success of your brand. Well, here are some that will most likely help:
Volume of search terms
When it comes to keywords and key phrases, you will want to pay attention to volume. If a keyword or key term is popular, the chances are that you will have more people paying attention to the content that you are putting out there. That means that your keywords and key phrases will probably be found higher on the search engines pages. The more that happens, the great the number of people who will visit your website will be.
Of course, that will ultimately translate into your eventually having an increased number of clients and a better revenue stream. That concept is actually quite simple. Your keywords and key phrases are still (and will probably always be) critical to the success of your brand. One way to get a clear understanding of how your chosen keywords and key phrases will do is to research how similar keywords and key phrases have done for other people.
Study the current trends
You will want to search volume for certain trends. You undoubtedly want your search terms to do well and to bring the people to you. This is another analytic element that you would do well to pay attention to. The (obviously) main reason that you want to pay attention to metrics is so that you can identify what is working and what is not working for you. That way, you can keep doing what is working and either tweak or eliminate what is not working.
It is important to be aware that not all keywords and key phrases will produce the exact same results. However, there will be many that do achieve certain results and have similar movement. The analytics tool will show you the trends that are important for you to identify and work with. You will want to focus on keywords and key phrases that are not time-sensitive because you will definitely get more bang for your buck in that case. Evergreen is definitely the way to go.
Be intimately acquainted with your competition
Interestingly, if you ask most business owners, they will probably say that they really don’t have any competition in business. Of course, that is almost never the case. When it comes to keywords and key phrases, you will want to go for those that have less competition because that makes them more unique and, therefore, more memorable and more interesting. It may be challenging to find those words and phrases but once you do, you will be glad that you made the choices that you made because the results will really be favorable.
The search results that turn up
Of course, you want your keywords and key phrases to produce a robust number of results. The more search results that show up, the better your chances of people finding you. If your content is optimized, the results that are produced will be the most effective ones for your business. This is definitely a metric that you will want to pay attention to. It will help you to evaluate the effect that your competitors are having on your target audience so that you can hone what you are doing in order to keep up with the competitors.
The strength/value of your keywords and key phrases
Naturally, you not only want to use keywords and key phrases but you want to use the best possible keywords and key phrases for your particular business. The value of your keywords and key phrases is an extremely important factor for your business. The stronger they are, the better your results will be. You can learn a lot about this by paying attention to what your competitors are doing here as well. If they can achieve positive results, so can you.
Pay attention to past trends
If you have been in business for a while, you probably understand how to use your data from the past to achieve greater success in the future. You can use those data to identify trends and patterns that worked well for your business. It is a very good idea to go back and review what you did and exactly what sorts of results those actions produced. The trends will help you tremendously to understand exactly how you should proceed and what to expect.
Paying attention to analytics is invaluable to your brand and to your business. Of course, you will want to choose keywords that are really relevant to your brand. Those keywords and key phrases will help you to generate more valuable traffic to your website. Analytics will allow you to identify trends and to make forecasts for the near and distant future. It will also enable you to understand which keywords and key phrases to use and why.
Michael Cohn is the founder and Chief Technology Officer (CTO) of CompuKol Communications. He has over 25 years of experience in IT and web technologies. Mr. Cohn spent a significant amount of time at a major telecommunications company, where his main focus was on initiating and leading synergy efforts across all business units by dramatically improving efficiency, online collaboration, and the company’s Intranet capabilities, which accelerated gains in business productivity. He also reduced company travel and travel costs by introducing and implementing various collaboration technologies.
His expertise includes business analysis; project management; management of global cross-matrix teams; systems engineering and analysis, architecture, prototyping and integration; technology evaluation and assessment; systems development; performance evaluation; and management of off-shore development.
Mr. Cohn earned a Master’s degree in project management from George Washington University in Washington, DC; and a Master’s degree in computer science and a Bachelor of Science degree in electrical engineering from Fairleigh Dickinson University in Teaneck, NJ.
Mr. Cohn is a member of the Institute of Electrical and Electronics Engineers (IEEE).
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